Out-of-home (OOH) advertising makes up only around 6% of the total global advertising spend. However, this amount can’t be underestimated. The Global Media and Entertainment Outlook report from PwC, for example, had predicted in 2019 that the OOH market in Indonesia could reach US$388 million in 2020.

Most of the industry involves the use of billboards, videotron, and ads placed on the bodies of cars and buses. However, there is a startup that focuses on a specific niche: lift advertising.