App helps Mexican tortilla makers join digital economy

App helps Mexican tortilla makers join digital economy

The Star Online - Tech·2024-09-06 19:07

MEXICO CITY: Long marginalised by the banking industry, Mexico's neighbourhood tortilla producers are cautiously embracing financial technology, in a country where cash is still king for many.

The National Tortilla Council and technology firm Finsus have developed a mobile application that allows vendors of the staple food to charge customers using cards, QR codes or a cellphone number.

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