Apple seemed slow to jump on the generative AI bandwagon, but new research related to contextual understanding might make Siri better than ChatGPT.

The tech giant was conspicuously quiet during the meteoric rise of ChatGPT and the subsequent barrage of generative AI tools and features from companies like Google, Microsoft, and Meta. But Apple researchers have a new model that could give Siri the generative AI upgrade Apple fans have been hoping for.