Apple's Response to the DOJ's Lawsuit is a Lesson in How to Defend Your Company
Inc. SE Asia·2024-03-24 15:02
Apple, facing a Department of Justice lawsuit that paints the iPhone maker as market-quashing monopolist, is not messing about when it defends itself. Its statement on the lawsuit argues very simply that the suit threatens "who we are and the principles that set Apple products apart in fiercely competitive markets." That's a strong existential position, essentially stating Apple is good at being Apple and simply wants to stay being Apple.
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