Apple publicly played it cool while other companies raced to embrace AI tech, but recent moves show that the tech giant has had a deep, but unpublicized strategy to go all-in on AI. A few weeks ago rumors emerged that Apple was going to partner with Google for some aspects of the AI in the next-generation software for iPhones and iPads, and when reports said Apple had abandoned its efforts to develop its own smart electric car back in February, many team members from the car project were said to be moving over to help Apple's AI effort.