Apple and Google Are Discussing a Deal to Bring Generative A.I. to iPhones

Apple and Google Are Discussing a Deal to Bring Generative A.I. to iPhones

The New York Times-Tech·2024-03-21 06:02

Apple is in discussions with Google about using the search giant’s generative artificial intelligence model called Gemini for its next iPhone, as the company races to embrace a technology that has upended the tech industry.

The talks are preliminary and the exact scope of a potential deal hasn’t been defined, three people with knowledge of the discussions said. Apple has also held discussions with other A.I. companies, one of these people said, as it looks to tap into the power of a large language model capable of analyzing vast amounts of data and generating text on its own.

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