Apple’s Vision Pro ambitions just hit the reset button. Following the lukewarm commercial debut of its $3,500 mixed reality headset in February 2024, the company is retooling its strategy — and it's going cheaper, lighter, and (hopefully) more appealing to the masses.

According to Bloomberg’s Mark Gurman, Apple is now all in on developing a more affordable version of the Vision Pro. That makes sense: At seven times the cost of the Meta Quest 3, Apple’s current headset was never going to be mainstream. It also doesn’t help that the Vision Pro weighs about 1.5 pounds — enough to leave your neck sore after extended use.