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🔥 Full coverage and conversation on Prime Day

1. 51% off Beats Studio Pro headphones that'll be worth the splurge, I promise. They have built-in spatial audio (it creates a surround sound-like experience), over 40 hours of battery, noise-canceling and transparency modes, and they're ridiculously easy to pair via Bluetooth.

Heather Braga / BuzzFeed

Here's what BuzzFeeder Heather Braga has to say:

"I got the Beats Solo 4 headphones for Christmas and was so excited that 1. they were pink and 2. to really try out my first pair of over-the-ear headphones. The sound quality was fabulous compared to the earbuds I've always used, but I was a little displeased with how the ear cups felt over my ears. I felt like I couldn't wear them for long periods of time or that I needed to take my earrings off to feel more comfortable. Then I was offered the chance to test out the Beats Studio Pro headphones (the ones Kim Kardashian helped design) and I couldn't pass up the opportunity to compare the two styles. Right off the bat, I prefer the Studio Pros solely because the ear cups are a bit larger and cushier — they are so comfy I can easily wear them for hours and nearly forget they're on my head. They charge quickly and *stay* charged for what feels like forever. It took me two seconds to connect them to both my computer and my phone *and* it's extremely easy to swap between the two. I'm an immediate fan and, honestly, can't see myself using another set of headphones possibly ever."

Price: $169.95 (originally $349.99; available in seven colors)

2. Or some 2nd Gen AirPods Pro for 40% off (that's $100 off — an all-new lowest price ever!). With active noise cancellation, spatial audio, three silicone tips for a customized fit, and over 24 hours of listening time with the included case. TLDR: the AirPods Pro 2 give you a *ton* of bang for your buck.

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Promising review: "I upgraded to these from the AirPods 3rd Gen, and while it was not entirely necessary, these are AWESOME!! The main reason that I upgraded was so that I could get noise-cancelling (I work in a loud environment where only earbuds can be used). I was at first concerned that the noise cancelling from earbuds wouldn't be nearly as strong as if they were from full-on headphones, but these are about as close as you are going to get. The inclusion of different-sized ear tips is great, as the ability to pick the size makes these much more comfortable than the regular AirPods.

The case size is slightly larger than regular AirPods, but the fact that it has the internal lanyard loop will make you save space when selecting a case. The sound quality blows regular AirPods out of the water, especially with noise cancelling on, as it keeps you from having to turn up the volume in loud environments. Overall, Apple has made a product that is competitive, even in price, to some of the other brands that are known for 'bang for your buck.' I would definitely recommend these to anyone looking for their next sound upgrade." —Ch_Sail23

Price: $149 (originally $249 (and currently $249 at Apple); typically $189.99 at Amazon)

AirPods 4 are also a new lowest price ever — 34% off with noise cancellation (down to $119), 31% off without (down to $89).

3. 22% off the newest version of the Kindle Paperwhite (the new lowest price ever) — it has 25% faster page turns (!!), a higher contrast ratio, and a glare-free 7-inch display. Plus, all the features of the previous version, like a warm light setting for late-night reading and a waterproof rating for worry-free poolside or beach reading.

Amazon

BuzzFeed editor Maitland Quitmeyer says, "I've been using my Kindle Paperwhite (a previous generation) before bed for years — and after reading for a while, I turn down the brightness to a low level just slightly dimmer than I'd want — after a page or two, my brain goes 'Nope!' and shuts off to sleep. AND it helps me not even start thinking the anxious or negative thoughts that *usually* keep me up at night. I got to upgrade to this new Kindle Paperwhite a few months ago, and the warm light feature is a game-changer. And the page turns and responsiveness of this model are indeed faster — and I can really tell the difference compared to my old Kindle!"

Price: $124.99 (originally $159.99) — and shop all the Kindle deals here

4. A set of lightweight packing cubes for up to 42% off (the lowest price they go for) to help you fit *more* in whatever back or backpack you're trying to squeeze everything into. The individual cubes mean you do *not* have to sit on your carry-on roller to get it closed. And you can even organize them by day, clothing type, ~segment of your trip~ (like city/beach/weather), etc. And they're mesh so you can easily see what's inside!

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Promising review: "If you're looking to stay organized on the go for yourself or with kids, I cannot recommend this enough! I've used packing cubes before that were poor quality. The quality of this product exceeded my expectations. The material and zippers are lightweight yet durable. Packing for my daughter and me on our last trip was a breeze with these packing cubes! Highly highly recommend!" —es86

Price: $14.44+ (typically $24.99) 

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5. 30% off a three-piece luggage set because your old suitcase has been worn down to the last shreds, and you've been needing to upgrade your luggage for a while. This comes with a carry-on suitcase, a backpack, and a toiletry bag — so you're ready for that summer trip you've got planned. ✈️☀️

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Promising review: "I love my luggage set! They look gorgeous, and honestly, the quality is excellent. I’ve taken 15-day trips using only the carry-on and the personal bag — it’s amazing. At first, I thought they’d get dirty easily since they’re white, but they’re actually very easy to clean. The toiletry bag fits my Shark FlexStyle hair dryer and all the attachments perfectly." —Mariana R.

Price: $69.93 (originally $99; available in seven colors)

6. Or 20% off an Away hardside carry-on suitcase (for Black Friday they usually offer 25% off, so this is a great rare deal!) — they're super durable, glide smoothly, and will become your go-to for all the trips on which you do *not* want to have to pay for a checked bag. The "bigger" carry-on is also on sale!

Away

I've had my Away carry-on for over five years, and I love it every time I use it! —Maitland

Promising review: "I just love my Away carryon! Using it on trip to Ireland and was able (with compression bags) to pack for a 13 day trip. Despite all the weight packed, with the lightweight case I was able to easily get into the overhead bin without assistance. The look is modern and the rollability is like butter. Lots of compartments for stashing bits. Also like the built in security with zipper lock. Great value for the money!" —jms

Price: $220 (originally $275; six colors on sale) — and shop all the Away deals here

7. 30% off a hands-free (rotating!) phone mount, which, tbh, isn't THAT expensive to begin with, but if you've ever thought, "Oh, do I really need this?" now is the time to see. So many airlines have ditched seat-back TVs but offer access to entertainment and streaming services via your own device, and this makes the whole thing a lot easier.

Amazon

Perilogics is a small biz that specializes in tech-oriented travel products and backpacks.

Promising review: "Got this to make it more comfortable watching movies and reading books on my phone, while traveling. Used it on planes and a train. It takes a bit of getting used to, to know how to twist, squeeze, tilt, etc., to get it oriented how you want. And some arrangements will have the phone bouncing around a bit, which can be annoying. But I was always able to find an arrangement that held the phone well, at the right angle, without bouncing." —Customer

Price: $9.78 (originally $13.97; available in three colors)

8. 30% off a beautifully packaged, travel-friendly Touchland Glow Mist hydrating hand sanitizer in fresh scents like rosewater and lily of the valley. Sometimes a sink is hard to come by when you're out and about, but these are the next best thing.

Amazon

Touchland is a small business that specializes in hand sanitizers.

Check out a TikTok of Touchland in action.

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.

"I love the light fragrance of this sanitizer and how it doesn’t dry my skin. Definitely will buy again." —Lindsey Ogden

Price: $11.20 (typically $16; available in Lily of the Valley and Rose scents) — and shop all the Touchland deals here

9. Up to 30% off Case-Mate's iconic waterproof beach totes, which are, of course, ridiculously roomy and useful, but more importantly, RIDICULOUSLY cute. This is the "It" accessory of the beach if there ever was one. Get ready to be swimming in the ocean AND in compliments from strangers. Bonus — it even comes with a separate dry bag for your phone!

amazon.com, Amazon

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for phone. The handles are thick. The iridescent color looks so cool in the sun and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver black color but this purple was on sale so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $55.99+ (typically $79.99+; available in four styles)

10. 30% off a durable Simple Modern tote bag, tying it for the lowest price it's ever been! Similar to the popular Bogg Bag, this tote is perfect for beach days, picnics, trips to the waterpark, and any other events where you might need to hose your bag down at the end of the day.

amazon.com, amazon.com

Promising review: "I needed to upgrade my summer bag, and I am so glad I came across this one. I was really surprised at how large it was once it arrived. I got the large size, but I think it will work out perfectly. We tested it out on our picnic last weekend and it fit literally EVERYTHING. I was amazed. It fit TWO blankets on top, two lunches, two wine coolers, a wine bottle, a Yeti, snacks, and our books. At first, the price was a shock for me, but after seeing reviews and doing research, it is actually on the cheaper end, and for the quality, it is 100% worth it. SO much as I had to write our first Amazon review for it, lol. This thing is so sturdy, thick quality so it can take on some weight, bonus points for the waterproof pocket for phones, keys, etc and it is cute on top of it. 10/10 recommend this bag! If you need a smaller size, I would definitely recommend getting the medium, but if you are using it for date night, family outings, or just a bag to throw stuff in, large is perfect." —Amazon Customer

Price: $41.99+ (originally $59.99+; available in three sizes and 22 colors)

11. 50% off a quirky-patterned, super durable, windproof travel umbrella with a LIFETIME warranty, making it the true last umbrella you'll ever buy. This uses fiberglass ribs instead of flimsier aluminum, which helps it keep its shape in 70+ MPH winds, and still manages to be super lightweight and compact for travel. Bonus — the insides of each umbrella has an unexpected, fun pattern!!

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Check out a TikTok of the Tumella Umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Price: $14.99+ (typically $29.99; available in 25 colors and packs of two)

12. 43% off a LifeStraw personal water filter to turn pond, lake, river (or pretty much ANY) water into drinkable water.

Amazon

Promising review: "This thing is no joke! I took it backpacking on Maine's Bigelow range. When I ran out of the water I brought, I was A-ok with this. On top of one of the lower peaks, I drank from the most disgusting looking crevice filled with brown scum. I thought, this is going to be safe, but taste horrid. WRONG. TASTED LIKE THE FRESHEST SPRING WATER." —Amazon Customer

Price: $9.99 (originally $14.99)

13. 39% off a Jackery portable generator (its lowest price EVER) because no one has ever been upset about being too prepared when camping or RVing. It won't add significant weight to your pack, and it can charge up to six devices (it has regular outlets as well as USB-A and USB-C ports), so you'll never have to fret about a dead cellphone in the middle of nowhere or having to sleep on hard ground because you can't inflate your air mattress.

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Promising review: "Bought this for a camping trip. I was nervous because I wanted to be able to blow up air mattresses and I didn't know the power draw of the blower motors. This unit will handle draws up to 300 watts, and shuts off if you exceed that. When it arrived, I charged it up fully, then did a test run on two queen-size air mattresses. I used the unit to inflate and deflate each. One motor only drew 145 W, and the other drew 95 W. After inflating and deflating each, I still had 94% charge remaining. Wow! Then, when our trip was rained out, we went to visit friends and needed the mattresses after all. This time, without recharging the unit again, I inflated three queen mattresses, then deflated them without any problem. When completed, I still had 82% of power remaining. Again, Wow! Then, back at home, I decided to run a test on something bigger. I plugged in my shop vac and turned it on. Well, that didn't fly, but it did test that the Jackery will turn itself off when you exceed its handling capacity. :) Overall, it was a good buy for my purposes." —JMG

Price: $159 (originally $259)

14. 30% off (that's $120 off, an all-new lowest price ever) the Apple Watch Series 10 with 30% more screen area and improved battery life *and* a lighter, thinner design than previous models! From all sorts of fitness and health metrics to communication features (like texting and calling when your iPhone is out of reach) and even a car crash detection feature that can connect you to emergency services, it'll have your back no matter what the day throws at you.

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It's also swimproof with 50m water resistance too!

Promising review: "The Apple Watch Series 10 with Cellular is hands-down the best smartwatch I’ve ever owned. It’s sleek, fast, and packed with features that make everyday life easier — from tracking workouts and heart rate to answering calls and messages without needing my phone nearby. The cellular feature gives me true freedom when I’m out running or running errands, and the improved battery life easily gets me through the day. The new health and fitness upgrades are incredibly detailed, and the always-on display is sharp and responsive. It’s not just a watch — it’s a powerful tool that keeps me connected, active, and on top of everything. Worth every penny!" —Austin

Price: $279 (originally $399; available in six colors)

You can also get the Apple Watch SE for the best price it goes for outside of Cyber Week: $169.99 (originally $249 (currently $249 at Apple); typically $189 at Amazon)

15. 30% off a six-person Coleman Sundome Camping Tent (the lowest recorded price) with an included rainfly that makes it suitable for three-season use, so you and your non-outdoor-averse friends can camp whenever the mood strikes.

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Promising review: "Took this tent on a 2-week motorcycle camping trip. Set it up and tore it down every day for 2 weeks straight, and it rode strapped to my bike for over 2,100 miles! Great tent. It rained at night for about half of the trip, and not a drop inside! I would recommend it." —Thomas Graff

Price: $107.44 (originally $153.49)

16. 30% off a bag of *Firecracker Popsicle-Flavored Liquid I.V. electrolyte drink mix*, if you can even believe it. The lemon-lime, cherry, and raspberry mixture will not only make your tastebuds do a cartwheel or two, but it provides 3x the electrolytes of typical sports drinks and 100% of your B3, B5, B6 and B12 vitamins, so you can keep up with your travel itinerary.

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FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic. 

Promising review: "Liquid I.V. does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia Sun, and this product aids in this 100%. Now, let’s talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn’t either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn’t stood outside an ice cream truck ordering the Firecracker Popsicle?" —Disney Diva

Price: $16.54 for 16 packets (typically $24.99)

17. 29% off Oxo's compact Cold Brew Rapid Brewer to make cheap, delicious cold brew in FIVE MINUTES (!!) with results so quick and delicious, reviewers love it more than their beloved Aeropress (and some even call it the "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.

Amazon

You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.

Check out a TikTok of the Oxo Rapid Brewer in action.

Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This OXO Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." —Cynthia

Price: $28.49 (originally $39.99)

18. 26% off a collapsible heavy-duty utility cart (a bit cheaper than it's ever been before) you can use on all terrains to easily move up to 450 pounds — an absolute game-changer for beach and camping trips. It also collapses and folds up super easily to get stashed in the back of a car or stored in a closet!

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Promising review: "I've had this for almost a year. It's excellent. Durable, easily maneuverable. My eight-year-old nephew can pull it with his brothers and beach picnic items inside. I pull it easily full of heavy groceries on grassy, uneven ground. Folds away very easily. Worth every cent." —Anjay Ennis

Price: $104.99 (typically $139.99)

19. 25% off a Yeti Hopper Flip 12 Soft Cooler (that's the first recorded discount!), to help you save some serious bucks on your beach vacation by bringing drinks from home. Nothing like a crisp beach Coke, amirite?

Amazon

The puncture-resistant design can hold 12 cans plus ice, and it features a 100% leakproof zipper and high-density fabric that withstands UV rays. 

Price: $187.50 (originally $250; available in 28 colors)

20. 25% off a set of folding beach chairs (the lowest recorded price) so you can settle in for a long day of reading your Kindle, dipping your feet in the water, and eating that turkey sandwich you packed for lunch at :::checks watch::: 9:30 a.m. (But no worries — that's why you always pack a second one).

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Promising review: "Love these chairs. Low enough to the ground to sit at the edge of the surf and feel water on my lower half. Has a mesh back that allows for ventilation. They were easy to open and close and weren't super bulky to carry when inside the bags. Put 200+ lbs of weight on them and they seemed sturdy. Worth the money if you frequent the beach." —Jenny Rhodes

Price: $89.99 (originally $119.99)

21. 25% off reusable Nippies nipple covers so you can wear that backless dress to a destination wedding without having to worry about anything showing through. Reviewers rave that these pasties stay put through hot and sticky weather and sweat *and* you can get about 10 wears out of 'em.

amazon.com, amazon.com

I am obsessed with these. I have never successfully/comfortably worn a strapless bra or stick-on bra thanks to my 34G chest, but these right here are a game-changer. Not only do they fit (already an INCREDIBLE win), but they stay right where I put them and even offer some lift!!! I recently wore them in Cancun in 100-degree heat and I had no problems, so consider me an unofficial spokesperson. 🫡

Promising review: "LOVE these covers. They are 100% effective, so much so that I wear them every day. I always wear a bra while out of the house and these are perfect and so comfortable. I don't even know I have them on. They come in a cute little box that you can store in your lingerie drawer. I've bought several pairs and will continue to replace them periodically. Since I'm not using them as pasties to wear in place of a bra they last me a lot longer. I also wash them in lukewarm water with a very mild soap and let them air dry. One pair lasts me 6 months this way. It is well worth the price of $25 to know I never have to worry about my nipples showing. I wish I had these all my life. They are very well made and worth every penny." —Shelley Morrison

Price: $19.99 (originally $26.50; available in two sizes and five shades)

22. 25% off a USB-rechargeable portable neck fan with three speed settings so the SPF you so liberally applied doesn't melt off of your face the second the sun hits it. Add it to your mental checklist before you head out your Airbnb/hotel room door — you know, phone, keys, wallet...neck fan — and you'll be good to go.

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Promising review: "Probably my FAVORITE Amazon purchase EVER! I'm super hot all. the. time. I was tired of always having to move my portable fan and charger pack wherever I went. I use this all. the. time! I usually do the lowest setting, and it usually lasts the whole day. I'm super grumpy when I'm hot so this fan probably saved our marriage. Bonus! When it's running I can't hear my son talk about Roblox or Minecraft. He thinks I'm listening but I can't hear him. 🤷‍♀️"—Randall McCormick

Price: $23.99 (originally $31.99)

Reviews in this post have been edited for length and/or clarity.