Attention Fellow Millennials: Reviewers In Their 30s And 40s Love These 30 Products, And You Probably Will Too
Emma Lord / BuzzFeed
Drop It recommends 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds, and you should be g2g!
BuzzFeed Shopping editor Elizabeth Lilly says, "I've tried these before on some weekend friend getaways where we drank a LOT of wine and I think they really work! Just don't get overeager squeezing the bottle because then you can put way too much in your glass and make your wine taste weird. Yep, I did that and learned my lesson."
Promising review: "I became really sensitive to wine in my 30s and through a lot of trial and painful error, I thought I might have to give up on wine altogether. Then I found out about the preservatives being a possible cause and decided to give this product a shot. So glad I did!! I'm still pretty sensitive to reds but this helps tremendously so that I can have a glass with dinner without a headache immediately settling in. Whites cause me no problem what so ever! I love that it takes so little product to make a difference to a whole bottle. Just a few drops, a few minutes and we are good to go." —CastawayIrons
Get it from Amazon for $14.99.
www.amazon.com, www.amazon.com
Promising review: "As a new 30-year-old, I’ve started to notice some aches and pains in the mornings. After suffering terrible neck pain and restless nights, I decided to purchase these pillows after seeing such good reviews. I have had them for about a week now, and I feel incredible! I am a belly/side sleeper, and these are the most amazing pillows I’ve ever used. I sleep soundly and don’t wake up in the night trying to get comfortable. I just purchased two more! These are the best find!!!!!!"—Hope Carlson
Get a set of two down-alternative pillows from Amazon for $49.99+ (available in three sizes).
Amazon
Promising review: "This saved me from buying a new mattress. After waking up daily with a backache (I'm only 30 and have no injuries or logical reason other than a bad mattress), I knew I needed to do something. This was a last-ditch effort to save myself from spending hundreds on a completely new mattress. So far, so good! It's a tad warm at times, yes, but I actually appreciate that because I tend to be cold when I'm falling asleep. At best, I have a comfy place to sleep. At worst, I throw off the extra blanket halfway through the night because I'm too hot. I'd recommend this to anyone but sleepers who already get too hot at night. If that's you, look into one with ventilation holes (this is one solid piece) and cooling properties." —Leandra
Get it from Amazon for $39.99+ (available in 2- or 3-inch depth, in nine standard bed sizes, and with or without a cover).
Promising review: "This product is da bomb! Yeah, I said that, and I am 43-years-old. Seriously, for months — heck, probably years — every single day we have to fix the sheet and it still comes off the mattress even when we are sleeping. I clip these things on and no more issues. You can see the sheet trying to slide up, but the clips hang on tight." —Ivy
Get a set of four from Amazon for $13.99 (available in three colors and two sizes).
Promising review: "I am in my 40s and was recently diagnosed with osteoarthritis in my hands and feet. Total bummer. I don’t want to take medication unless absolutely necessary, so I have been searching out other forms of relief from the pain and stiffness. I added these compression gloves to the mix, and they are very helpful. The gloves have a good range of motion and provide great compression support. They have been especially helpful when I do yard work, and I also plan to use them for an interior painting project. It’s very hot where I live, so I don’t currently wear them every day. However, I know I will wear them frequently during fall and winter. Highly recommend for anyone looking for medication alternatives to arthritis!" —cb4iast8
Get a pair from Amazon for $9.97 (available in four sizes).
Read more about compression socks at Cleveland Clinic.
Promising review: "I'm in my late 40s and I have been experiencing plantar fasciitis since the beginning of 2020. I spent money on gel arch supports and heel inserts specifically for plantar fasciitis. The inserts have kept me from dying, but the heel pain is still around — so much so that when I get up in the mornings, it takes a bit for me to walk 'normal' due to the pain. I couldn't put up with it any more and two days ago, I researched Amazon for the highest rated 'plantar fasciitis' solution and found these socks. I put them on immediately (not tight at all). I was sitting for about an hour doing some work on the computer then got up to do some things around the house. I was SHOCKED (I'm not kidding about my reaction) that the pain was barely there. I got up 'quickly' and walked as if the heels of my feet had not been killing me but only two hours earlier! I'd say that the improvement from pain to less pain so far is at about 60% better — maybe even higher." —Patita
Get a pair from Amazon for $13.95 (available in four sizes and 11 colors).
www.amazon.com, www.amazon.com
Psst — a whole bunch of reviewers compare these to Birkenstocks, saying they're not only more affordable but even comfier!
Promising review: "Relief! I have high arches and have developed something like plantar fasciitis now that I'm in my mid-40s. Didn't want to spend the money on the comparable Birkenstocks, even though I highly trust that brand. So glad I tried these first! Can't believe the price. And when I can't stand being barefoot or any other shoes, these are my go to. Wonderful!" —DB
Get it from Amazon for $34.99 (available in women's sizes 6–12, including wide sizes, as well as 22 colors).
www.amazon.com, www.amazon.com
Promising review: "So easy to use! It took a couple of days before anything started happening — my feet just felt 'tight,' and then I saw a bubble on my heel, and it was amazing! After more than 30 years of being in sports and the military, these are phenomenal! My feet were so soft and looked perfect! PS — best to use when you don’t need to wear sandals or show your feet because it takes a couple of days for everything to shed off." —RLeigh
Get a pack of three from Amazon for $19.99 (available in five scents).
(Psst — you should consult with your doctor before trying anything new involving your neck/back area to make sure it's safe for you!)
For this, instead of like a regular pillow, you're supposed to lay on it in 10-minute intervals; the seller suggests working your way up to it by starting yourself off at five minutes at a time, with a one- to three-day adjustment period before regular use.
Promising review: "This neck relaxer is so easy to use! It took a few times to get used to, but it is not uncomfortable and is very much helpful with my chronic neck pain and shoulder tension. I felt pain relief after the first use! I have even been able to cut back on my chiropractor appointments because of this product. So thankful for this amazing find as I am only 41 and have been struggling with neck pain for several years now." —Mary Beth
Get it from Amazon for $15.11+ (available in five colors).
That said, gray hair is gorgeous, so let those silvery strands shine! At the end of the day, it's whatever makes YOU feel best.
Promising review: "Lightweight and great coverage on gray/white roots. Bought dark blonde and is more of a light brown; but works well with my highlight/low lights. I’m horrible about getting hair done every two months. I usually go four to give months between colorings and save time and money. I’m 49 and have about 2 inches of grey growth on each side of my part, so it‘s actually 4 inches of grey roots on the top of my head. As long as you don’t spray too close, then it doesn’t get heavy or sticky. I highly recommend this product." —Michelle D.
Get it from Amazon for $6.77+ (available in 11 shades and also in a two-pack).
Amazon
Psst — a lot of reviewers with chronic constipation and other gastrointestinal issues that get them ~backed up~ swear by this!
Promising review: "My 66-year-old mother suffers from varicose veins and also has a variety of food intolerances that make 'going' a challenge. She tried this thing out and says it helps. I'm currently visiting my parents and staying at their home. At 39-years-old, overweight, and with lower-body nerve damage and mobility issues, I find this comfortable to use and definitely helpful. In addition, my 42-year-old brother has tried it and says it helps more than fiber supplements." —AKAmazonCustomer
Get it from Amazon for $24.99 (available in 10 colors, an acrylicversion, and a teak wood version).
If you want more Squatty Potty content before making the best purchase of your life, check out our Squatty Potty review.
According to the Mayo Clinic, “up to 400 milligrams of caffeine appears to be safe for most healthy adults,” but you should talk to your doctor about what’s right for you.
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "Been drinking coffee for 30 years, 2–5 cups a day. Want a real joe kick? This stuff after drinking coffee for 30 years makes you say, 'Mmmmmm, that's a good cup of joe right there.'" —darren robinson
Get a pack of eight from Amazon for $10.44.
www.amazon.com, www.amazon.com
Promising review: "Well made, accurate sizing and CUTE! Every influencer was right, this was a perfect fit! I’m in my 40s. Comfortable to get on and wear! I ordered my usual size with no problem and the suit came in quickly." —Sabian
Get it from Amazon for $37.99+ (available in women's sizes 4–18 and 36 styles).
The Migrastil migraine stick comes from small biz Basic Vigor.
Promising review: "I started getting migraines in my 40s with the onset of hormone changes. Migraines were new to me and I needed to figure out how to handle them when they came. This stick is now a trusted part of my arsenal. It works. I used to have a migraine every month, but now I use this at the first sign, and they don’t progress. It’s weird, but It works for me." —Bryn
Read BuzzFeed's Migrastil migraine stick review for more deets!
Get it from Amazon for $12.95.
Kayla Suazo / BuzzFeed, www.amazon.com
Promising review: "I now have a new under-eye concealer. As I get older (I'm 40) I am noticing a little blue under my eyes. I sleep well. I've tried a lot of products and most will look unnatural or cakey. I decided to try this after reading a woman's blog who recommended it. She is my hero. Dark circles are instantly gone when I apply this. This product stays on all day too. I never need to reapply. The tube is convenient and is made so that none of the product gets wasted. You twist what you need to the surface sponge and apply. The surface sponge stays moist with product too so you don't need twist often, making the concealer last longer. I will continue to buy this one for sure." —phillygrl
Get it from Amazon for $8.98 (available in 27 shades).
www.amazon.com, www.amazon.com
Promising review: "I have now bought four pairs of these, and they are seriously my favorite pandemic jeans. They look like 'real' jeans (the material is woven, not knit) but the elastic waist makes them extra comfortable. I'm in my 40s, I've had two kids, and I usually wear an 18 in jeans. I'm an 18 in these. I have gotten the long inseam on them all, and it hits the top of my foot. I can roll it up for a shorter/summer look. I like them more snug. Wear/care: I wash these in cold and dry them in the dryer. If they shrunk at all, it wasn't noticeable. Cons: the only thing these are missing is front pockets, but for this price and for how much I love them, it isn't a dealbreaker. There are functional back pockets that can hold my phone." —A. Mather
Get it from Amazon for $5.45+ (available in women's sizes 2–28, three inseams, and 21 colors).
www.amazon.com, www.amazon.com
Promising review: "I played tennis when I was younger. Now I'm in my 40s and when I run on hills, my right knee hurts. I read the reviews for this product and decided to give it a try. It works great! I put this on when I go for walks or runs and the pain is gone! It is easy to put on and take off. I hand wash it and air dry it. It comes in a pack of two. I only needed one so I gave one to my mom! If you have knee pain, you need to try this product!" —Mehul Desai
Get a set of two from Amazon for $7.52+ (available in seven colors and three sizes).
www.amazon.com, www.amazon.com
Promising review: "I’ve struggled with thigh chafing all my life. I’m now 45. I just went on a hot, humid three-mile run and complete comfort with no ride up. Ordering in all colors and tossing my old running shorts!" —Cassandra Leigh Saffold
Get it from Amazon for $14.99+ (available in women's sizes XS–3XL, three inseams, and 34 styles).
People also swear by this for long car rides!
Promising review: "ABSOLUTELY best support cushion I've used! We have so many aids/cushions/creams/new beds every three years, and an endless amount of physical therapy devices I've purchased online or even online with a prescription and nothing I've got has ever just, 'WORKED!' right out if the box. It wasn't a cushion that sat awkward in the chair, I didn't feel like I was 40-something going on 90, and it didn't feel like 'it will probably keep my tailbone part from not feeling as bad' — NOPE, THIS CUSHION INSTANTLY CRADLED MY BODY IN A WAY THAT SUPPORTED FAR MORE THAN MY TAILBONE!! I always have to get up so careful to lean forward and release my coccyx pressure first, before I can even get up. THIS PILLOW TRULY KEEPS ALL PRESSURE OFF MY COCCYX AND SPINE. I plan on getting a few more to have several places. This is truly an item worth far more than its retail price The science in the design, material, and shape are stellar!" —J-licious
Get it from Amazon for $43.95+ (available in five colors).
Promising review: "I love these more than I ever thought I would! I bought the cream and white and wear them several times a week. They go with jeans, leggings, joggers, athletic shorts. I'm 38 years old and never imagined myself wanting to wear sneakers every day, but here I am! Officially old and preferring these to any other shoe I own. I wear size 8, and these run true to size. No need to untie, as they slip on and off easily. I've been wearing these for five months, and they are holding up well."—805GardenQueen
Get them from Amazon for $35.09+ (available in women’s sizes 6–10 and in 14 colors).
Amazon
A lot of runners and athletes also swear by these for training and races, since it's a guarantee their shoes won't come untied (and it also helps distribute the tension through the entire top of your foot, preventing localized injuries for longer runs!). You can also adjust the tension easily if your feet are more swollen on a particular day.
Promising review: "Purchased two pairs for my running shoes (49-year-old male). They work very well, have put a bunch of miles on them. No more tying/untying, just slip on. I like how they keep unified tension across the entire laces from top to bottom. I have had no issues with the lace lock at all, it snapped in well." —Scott
Get it from Amazon for $9.99+ (available in 17 colors).
Other reviewers note that this was effective enough that they didn't have to use mouthwash nearly as often to combat odors!
Promising review: "I was skeptical, but after the first use, I was sold. The motivation to use it twice a day (or more) was immediate, because it solved what mints, brushing mouthwash, etc. just never did: It eliminated my bad breath. If you've struggled with bad breath, like I have (for YEARS), get one of these. I wouldn't have believed it, but after scraping my tongue, I could immediately tell that my mouth was clean in a new way. That 'old taste' was gone. A toothbrush doesn't cut it — it can't get back on the tongue like the scraper does. And this scraper gets stuff in a way that a toothbrush just won't. Trust me — when you scrape your tongue, you'll see what I mean.
"For those with a sensitive 'gag reflex,' which I also have in spades, I've been using this scraper two times per day for a month and have gagged using it about three times, even though I'm touching further back on my tongue than I EVER did with a toothbrush (which never helped my breath significantly, I realize now). It's nothing now that my breath is fresh by getting rid of the bacteria that was actually causing the bad breath. I'm 44 and can't believe I'd never heard of a tongue scraper until now. I've bought two additional ones to give to family members." —CODreamer
Get it from Amazon for $8.14+ (also available in packs of two and 12).
Amazon
Promising review: "These are the ones I have been searching for! I have not been sweating at all since I started wearing them (I'm 49 and get hot flashes during the night) or at least waking up with damp clothes. The only thing I don't like is that they take forever to air dry because of the pocket construction. Other than that they seem well made and are super comfortable! I'm getting a second pair so I can rotate them for plenty of drying time." —Greg Ruth
Get it from Amazon for $20.99+ (available in women's sizes S–4X and 20 colors).
Amazon
It even comes with an adjustable strap if you're someone who tosses and turns in their sleep (or if you're using it to recover from an injury that may lead to limited mobility). Psst — a lot of pregnant reviewers and reviewers with arthritis pain and cartilage pain swore by this, too!
Promising review: "I'm 49 and a lifelong athlete and fitness trainer. I train a lot, and I also spend a great deal of time driving. I am struggling with piriformis syndrome in my right leg, plus have an old knee injury in my left leg. I also sleep only on my side at night. Sleeping with a pillow above my knees has worked okay and has helped but it is hard keeping it in place. I bought this to try, and it's awesome! It stays in place, is very comfortable, has helped my issues in reducing stress in my legs enormously. It was a little thicker than I expected it to be and took a little getting used to, but now it's great. Having the strap has been really helpful because it stays in place when I switch from sleeping on my one side to my other side during the night." —Christine T. Mitchell
Get it from Amazon for $43.99.
This shampoo was designed to work for sensitive scalps, color-dyed and chemically processed hair, and all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.
Promising review: "After suddenly developing dandruff in my 40s, and trying other medicated shampoos, this one knocked it out in two days! I use it about once a week for maintenance, and a tea tree oil shampoo in between. Very happy with personal results. Smells good, too." —rebeljack78
Get it from Amazon for $15.88.
Emma Lord / BuzzFeed
Promising review: "I am a guy and I want to keep my hair for my entire life. Now I'm in my mid-40s and just started noticing more hair pulled off after washing my hair. It's said that you should lightly massage the head with keeping fingers on the same spot to wash the hair, instead of making continuous rubbing action as you'd do normally. In that soft way to wash the hair, I could prevent pulling a lot of hair, but it doesn't feel thoroughly washing hair. In fact, I get more dandruff in this way. This scalp massager is just perfect to wash the hair without pulling excess hair off. It feels like having my hair washed at a good hair salon. It's a simple tool but works pretty darn good for me." —E
Get it from Amazon for $6.98+ (available in three colors).
Promising review: "First pair of underwear that I have ever owned in my 30 years of existing on this planet that are comfortable! I do yoga, jog and just lounge around a lot, so let me tell you I put comfort before all! Moveable, breathable, does not give you a wedgie after taking five steps, covers my lower stomach without sliding down AND does not show a panty line. Finally something any shape and size can be comfy in! The only thing at this point to make these underwear better (like all women’s clothes need) are pockets!" —Hannah Hernandez
Get a set of five from Amazon for $9.99+ (available in 10 color combos and women's sizes S–5XL).
Amazon
Sagely is a family-owned small business founded by husband-and-wife team Ellie Glazer and Ivor Miskulin, who spent three years designing the ideal, stress-free pill storage solution. The silicone lids are super secure, but also designed for gentle and easy opening and closing to account for users with dexterity issues.
Promising review: "Love this thing!!! I'm 30 and thought this one was modern and cool. The little slots to push in pills is fantastic and the containers are very large. It keeps my huge vitamin pills on either side and could fit over 10 large ones if needed. Love this thing. Worth the price and looks like it'll last forever. I do wish the magnets were stronger. They just keep them in place but will slide off if bumped. I assume this is helpful for people with arthritis. It's an easy fix. I take down one day's worth of pills, set it on my counter and now I'm not too lazy to take my pills!" —Chicken McNugget
Get it from Amazon for $34.99 (available in four colors).
Psst — a lot of reviewers also swear by this for relieving eczema!
Promising review: "Since moving to Chicago my hands have been suffering severely from dry cracked skin to the point of bleeding. I'm in my 30s with the hands of an 80 year old! THIS HAND CREAM IS THE BEST I HAVE EVER USED AND THE ONLY HAND CREAM ANYONE NEEDS FOR THE REST OF THEIR LIFE!!! One application alone gives tremendous relief, two applications and you forget your hands were ever dry. A small amount goes a long way. It absorbs immediately, it's light and non greasy. I don't know what else you can need, it's so effective my hands look and feel great again. In fact, just recently my face started to get really dry too and I've been moisturizing twice a day all my life. Nothing helped. Last night I decided to put this hand cream on my face, figured it does wonders for my hands, why not? I woke up this morning. Dry skin has all but gone!" —RS
Get it from Amazon for $8.55.
www.amazon.com, www.amazon.com
Promising review: "At 36-years-old with historically 20/20 vision, I thought my eyes were aging and I needed reading glasses. Then my mom pointed out that I was squinting at my computer specifically. Turns out, I just can’t handle the blue light at night. Got these glasses, and BAM! Problem solved. Now my whole face can relax when I use my computer at night. My other devices have a nighttime setting that changed everything to a yellow light, but my computer doesn’t have that option, and these glasses are perfect." —Sarahshmara
Get a set of two from Amazon for $15.99+ (available in 13 style combinations).
The reviews in this post have been edited for length and clarity.
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banban 15/06/2025
"One is bound by the framework and spirit of the constitution. Bound, too, by systems and the balance of power in governance, as well as by the counsel and guidance of the Malay Rulers, to ensure national harmony and civility," he said.
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