Ava Max is changing things up in a big way. The musician just ditched her platinum blonde hair in favor of a traffic-stopping fire-engine red and it's definitely getting me in the holiday spirit.

Max debuted the fresh color on her Instagram on November 22, saying it was "officially red season." She's giving us big time glam with the cherry red color, and hinted that the red was inspired by the Bloody Queen/Crimson Avenger in the Elsword game; Max has changed her Instagram profile pic to an image of the character and she also included her in the carousel of pics.