THE state’s flagship business events conference, BE @ Penang 2025, will return on Dec 11 and 12 at the Setia SPICE Convention Centre under the theme “Be The Wave.”

State Tourism and Creative Economy Committee chairman Wong Hon Wai said the annual event, organised by the Penang Convention & Exhibition Bureau (PCEB), has grown into one of Malaysia’s most influential platforms, driving collaboration and innovation in the business events and creative economy sectors.