BTS’ agency Big Hit Entertainment changes its name to HYBE as it looks to expand

BTS’ agency Big Hit Entertainment changes its name to HYBE as it looks to expand

South China Morning Post - Culture·2021-03-20 07:09

Bang Si-Hyuk, CEO of Big Hit Entertainment, said the name change signalled a new direction

Adopting the slogan ‘We believe in music’, the company said it would create a system to encourage employees with expertise in different fields to work together

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