From sold-out K-pop concerts to viral K-beauty and K-dramas dominating streaming services, South Korea has made its presence felt on the global stage with its soft power  — and here, the Hallyu Wave hasn’t just hit Singapore.

It’s completely taken over our shoreline.

To feel the full magnitude of it, look no further than HallyuCon, the ultimate K-Pop, K-Drama, K-Beauty, and K-Fashion event.

First, no convention is without some retail therapy. 

Shop till you drop at over 70 brands and fan merch booths. You can start your glow-up journey with K-beauty brands including dermocosmetics brand ILLIYOON and mise-en-scène, a well-known Korean hair cosmetics brand.

Photo: @miseenscene.sg/instagram

Once you’ve got your skin and hair taken care of, fill your wardrobe with Korean fashion brands Moccasom, The Jeje Korea, Milieux, and more.

Photo: @thejeje_official/instagram

Korea is an accessory heaven too, so doll your things up with Haengbok Supplies, Poison Studio, and mangdollable.

Photo: @mangdollable/instagram

And of course, you can’t say you’re a K-pop fan without some fan merch. Check out the assortment of fan merch booths selling both handcrafted goods and official collectables.

Photo: @quirky.kn0ts/instagram

While you’re busy shopping, make sure to snag some exclusive K-goodies, which you can win at the onsite challenges at HallyuCon.

All that shopping means you’ll need to fuel up. From Miss Chardog’s American street fare to CCOOK’s pasta and fries and BTHL’s bing tanghulu, your choices are endless.

Photo: @bthl.sg/instagram

After tucking into these food stalls, aspiring dancers, this is your chance to learn from Korea’s top choreographers at Hallyu Con’s Dance Masterclasses. 

Some names that might ring a bell include YoungJun Choi and May J Lee, the masterminds behind your favourite K-Pop groups’ dances like TWICE, SEVENTEEN, and GOT7.

Photo: @tamzin_choi/instagram

Sign up for the classes here.

Local crews and acts also get the chance to shine on stage through the Stage Performances, so come down to support home-grown talents!

But if you’re not performing and still itching to get on the dancefloor, head to Random Play Dance. Random Play Dance is a quintessential element of K-pop fan culture, where you can test your knowledge of K-pop dances and dance casually alongside other fans.

Ready to ride the K-wave at HallyuCon?

HallyuConInstagram | TikTok | Website📍 Suntec Singapore Convention & Exhibition Centre, 1 Raffles Boulevard Suntec City, Level 4, Hall 401 and 402, Singapore 039593🕒 12pm–8pm🗓️ 23 August 2025 to 24 August 2025