If there were to be a single cosmetic product or tool that would define this generation, it would have to be the beautyblender. Seen in the kits of men and women everywhere — from makeup newbies to beauty gurus to professional makeup artists, the beautyblender has made it easy for everyone to achieve perfect makeup application. With the help of a handy little sponge, that enviable airbrushed effect that once seemed to be the privilege of celebrities and insiders is now accessible to everyone. This is, in part, thanks to beautyblender founder, Rea Ann Silva.