KUALA LUMPUR: Fashion accessories and apparel group Bee Same Group Bhd (BSG) has received approval from Bursa Securities for its planned listing on the ACE Market in 2027.

BSG’s initial public offering (IPO) entails a public issue of 58.74 million new shares and an offer for sale of 19.58 million existing shares, representing about 30% of BSG’s enlarged issued share capital of 261.08 million shares upon listing.

Via its subsidiaries, the group is principally involved in the design, marketing, distribution and retail of fashion accessories and apparel under both licensed and distributed brands as well as its own in-house brands. The group also supplies fashion accessories, apparel and other lifestyle products to retailers and corporate customers.

The group, which has been operating since 1984, has a portfolio comprising licence or distributorship rights for eight international brands, including Obermain, Guy Laroche, Austin Reed, John Langford, Hush Puppies, Beverly Hills Polo Club, Lee Cooper and Champion. 

It also has in-house brands, comprising RAV Design, the Nicole Brands (comprises Nicole, Nic by Nicole, monsieur Nicole, Nicole Exclusives and NE:SS), Ferrero and Shedy.

The group said it adopts an omni-channel sales approach which comprises its network of 405 departmental store counters in Malaysia and Brunei, retailers and wholesalers, online channels and its own boutiques in Malaysia.

“As we prepare for our next phase of growth, we intend to build on our experience in the fashion accessories and apparel industry to further develop our in-house brands. The listing will support this effort and the expansion of our retail presence, enabling us to reach more customers and strengthen the market positioning of our brands,” said group managing director Liew Sam Min.  

TA Securities Holdings Bhd is the principal adviser, sponsor, sole underwriter and sole placement agent, while Needsbridge Consulting Sdn Bhd is the financial adviser for the IPO exercise.