Somehow, making good music alone these days just doesn't cut it. Social media has transformed into a viral marketing tool, which means that musicians are often under relentless pressure to serve beats and lewks for all their adoring fans. While some artists have no choice but to let aesthetics take a backseat due to COVID-19, others such as Olivia Rodrigo continue to show up and show out. Seriously, take a look at her latest music video for Brutal.