Housing developer Faire Deve­lopment is looking to replicate success of its maiden project in Johor Baru with a second development in Iskandar Puteri, Johor.

Faire’s flagship project Bae, in Bandar Dato’ Onn, is a 11.3ha development of 337 double-storey link houses. It was launched in January last year.

Its managing director Kenneth Lim said Bae units, priced RM800,000 to RM900,000 each, sold out within three months.

The project is expected to be completed by end of this year.

“Demand for landed property in Johor Baru district remains strong and we are upbeat that our second project – Bee – will also do well,” he said at the opening of Faire Develop­ment sales gallery at No.1, Jalan Horizon Perdana 4, Horizon Hills.

Also present was Faire Development chief executive officer Louis Tee.

(From left) Tee, Lim and Woon introducing Bee.

The Bee project is on a 23.9ha site in Iskandar Puteri, near the new sales gallery.

“Iskandar Puteri is one of Johor’s fastest growing corridors and this augurs well for our latest project,” Lim said.

He added that the project was raising the bar for multi-generational living with thoughtfully designed homes that cater to every stage of life.

“We are focusing on comfort, connection and convenience.

“Bee is not just a place to live – it’s a life­style destination built around people.”

Faire Development general manager Richard Woon said Bee was slated to be launched in the third-quarter of this year, with completion targeted in the third quarter of 2027.

The gated-and-guarded project comprises 503 landed properties made up of double-storey terrace homes, three-storey cluster houses and three-storey semi-detached units.

“Each unit is planned with flexibility and family dynamics in mind, enabling seamless coexistence between children, parents and grandparents,” he said.

Woon said apart from its strategic location, Bee’s strong selling point included being located near top-tier schools, healthcare facilities, retail shops and recreation centres.

“We anticipate strong demand from locals for our latest project, especially Malaysians working in Singapore,” he added.

Additionally, Johor feng shui master Louis Loh shared why he had invested in the new development through a recorded speech at the launch of the sales gallery.

He expressed confidence in the growth potential of the company, which had roots that could be traced back over 50 years to Sin Soon Lee Realty, a well-established developer in Batu Pahat district.

Speaking about exceptional feng shui attributes of Bee, he said the project was located on a site surrounded by flowing energy and good fortune.

“It sits within a vibrant, water-rich area, making it ideal not only for living but also business and long-term investment or legacy purposes,” Loh said.