CNA is Singapore's most trusted news brand for 5th year running: Reuters Institute report
Channel NewsAsia - Commentary·2023-06-14 17:00
SINGAPORE: Mediacorp’s CNA remains the most trusted news brand in Singapore for the fifth consecutive year, according to a report by the Reuters Institute for Journalism at the University of Oxford in the United Kingdom published on Wednesday (Jun 14).
CNA has been ranked the most trusted news brand in the same report since 2019. This year, its brand trust score rose to 75 per cent, up 3 percentage points from 2022.
Channel 5 News which broadcasts News Tonight, a daily television news bulletin on Mediacorp’s free-to-air English language channel, and The Straits Times, which is owned by SPH Media Trust, scored 73 per cent.
Both saw their brand scores also increase 3 percentage points from last year.
Channel 8 News, which broadcasts in Mandarin on another Mediacorp channel, and Mediacorp Radio News came in at 70 per cent and 68 per cent respectively.
Mediacorp continues to have five news brands in the top 10 ranking on trust, including TODAY Online.
The overall trust in news in Singapore rose to 45 per cent from 43 per cent, with mainstream outlets remaining the most trusted brands, according to the report.
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