Caitlin Clark’s arrival in the WNBA as the top pick of the Indiana Fever is a major moment for the league. Where Clark goes, attention follows, as she has transcended sports into being a well-known figure in popular culture beyond just basketball fans.

For the Fever and the WNBA, it’s incumbent on them to capitalize on that attention and make sure the league’s product can shine and get the attention it deserves. However, the attention also means a lot more people coming in looking for access and it will also be important for the league and team to help Clark handle the pitfalls of that level of fame.