KUALA LUMPUR: The domestic furniture industry must urgently diversify its export markets and not rely too heavily on traditional hubs, says Deputy Plantation and Commodities Minister Datuk Chan Foong Hin.

He said there is a need to explore emerging markets where demand for sustainable, high-quality furniture is increasing and business ties are less exposed to geopolitical risks.

“Strengthen your local foundation.

“Building solid partnerships with Malaysian buyers – from developers and retailers to designers -- will provide the stability, agility and resilience our industry needs to withstand global challenges,” he said in his speech at the Malaysia Furniture Furnishings Market (MFFM) 2025 held here yesterday.

Chan said three megatrends would shape competitiveness in the furniture sector, namely sustainability and environmental, social and governance or ESG practices, digital transformation as well as innovation in design.

He also pointed out that MFFM had quickly grown beyond a showcase to become Malaysia’s strategic nexus for furniture trade, with the dual mission of driving exporters into international markets while reinforcing the industry’s domestic foundation.

“In today’s climate of tariffs, shifting supply chains, ESG compliance pressures and changing consumer lifestyles, this dual focus is not just advantageous but essential for survival and long-term growth,” he said.

MFFM 2025, endorsed by the Plantation and Commodities Ministry, the Malaysian Timber Industry Board, the Malaysian Timber Council and the Malaysia External Trade Development Corp, runs from Sept 4-6.

In its second edition, it has expanded with 70 exhibitors and buyers from more than 50 countries.

The exhibition features Malaysian manufacturers alongside participants from foreign countries including China and Japan, showcasing products ranging from home and office furniture to fittings and materials. — Bernama