For 30 years, through thick and thin, Carlsberg has truly never left Liverpool FC to walk alone. Having been the iconic club’s main sponsor since 1992, they’ve given fans around the world one of the longest standing partnerships in the history of the English Premier League.

Always striving to remain at the heart of meaningful experiences for their consumers, Carlsberg’s brews have accompanied Liverpool FC fans through some of the club’s most memorable moments over the year – including Garcia’s miracle “ghost goal” at the 2005 Champions League semi-finals that put the team through to the finals in Istanbul.