In order to achieve meaningful AI integration, we need to keep the human element at the forefront rather than focusing solely on the technology, according to Caroline Yap, MD (Global AI Business and Applied Engineering) at Google Cloud.

She was speaking in a panel session about AI’s transformative power at the second edition of Gateway Gulf, organised by Bahrain’s Economic Development Board (EDB).

“The generative AI boosts productivity, supports customer acquisition, and enables new economic models,” she added. “However, its successful adoption requires organisations to consider its impact on human behaviour and societal norms, ensuring the human element remains central. While enterprise interest is growing, the generative AI is still in its early stages, with only about 5 per cent of its potential realised.”