After generating over 13 million plays from a single snippet on TikTok, West London native Central Cee has returned with a new music video for his single “Doja”. 

Directed by Lyrical Lemonade’s Cole Bennett, the vibrant, turquoise-themed visuals reflect Bennett’s signature approach whilst still feeling true to Cench’s style. This marks the first time Lyrical Lemonade has featured a UK artist on their popular channel, an indication of the rapper’s crossover appeal to American audiences after solidifying his fanbase in the UK and across Europe.