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In case you weren't aware already, Ceremonia is currently one of the most popular independent hair-care brands in the beauty world. Since its launch in late 2020, Swedish-Latinx founder Babba C. Rivera has been crafting scalp-enhancing elixirs, moisturizing hair oils, and nourishing shampoo-conditioner duos with ingredients rooted in her Latinx background, including aloe vera and yucca. Two years later, the brand has won an Allure Best of Beauty Award and is now the first-ever Latinx-owned hair-care brand to be sold at Sephora.