Thirty influencers descended upon the Four Seasons Resort Bora Bora for an all-expenses-paid trip to paradise sponsored by the beauty brand Tarte. Credit...via Tarte

A group of influencers are on a private jet to Bora Bora. They sip Veuve Clicquot, sample caviar and dance in their seats to Fergie’s “Glamorous.”

Welcome to Trippin’ with Tarte, a promotional extravaganza sponsored by the beauty brand Tarte Cosmetics, a company known for regularly inviting social media influencers on lavish trips.

For those not on the guest list, TikTok and Instagram have provided a front-row seat to the spectacle of influencers having a glorious time, and the Tarte excursions have become social media’s version of a hit reality TV series.

The Fergie-underscored video, posted on TikTok by the online creator Abby Baffoe, has been viewed 1.3 million times since Friday. The reaction has been decidedly mixed, with some commenters expressing annoyance with the conspicuous consumption on display and suggesting that they may be suffering from influencer fatigue, a weariness with content that has become the stuff of social media cliché.