BEIJING - A Chinese odd jobs mobile app has cancelled a service that let users hire proxies to bow to their elderly relatives during Chinese New Year family visits, sparking scrutiny of China’s “hire-anyone-for-anything” service sector.

Promotional images of the now-deleted service depicted an orange uniform-clad delivery worker on their knees bowing, forehead nearly on the floor, in front of a smiling elderly couple. Online responses ranged from outrage to mockery.