There are tons of twists on the classic Coca-Cola formula, like vanilla, cherry, or zesty lime. But the flavor that’s apparently meant to appeal to gamers is the Coca-Cola Ultimate Zero Sugar, which is a flavor meant to evoke the taste of an experience point. The soda is part of a larger collaboration with Riot Games, and it comes in a snazzy black-and-gold can. Coca-Cola and Riot Games announced the new can on June 7, and it comes with “in-game and digital experiences” to help promote the +XP flavor.