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Fanbases are the bleeding heart of the book publishing industry. Passionate readers pre-order titles, create wildly popular Bookstagrams, show up to events, and wait in long lines at book signings. But when it comes to the readership of author Colleen Hoover, the fervor is almost unprecedented in size and scope—bordering on religious. Trembling hands. Uncontrollable sobbing. Talk of emotional distress and healing. These might seem like over-the-top reactions to a writer’s work, but in Hoover’s world, they’re the norm.