Contrary To Popular Belief, You *Don’t* Need A Fancy Routine To Look, Feel, And Smell Good — Just A Few Of These 36 Beauty Products
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Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising reviews: "I love this product and have noticed a huge difference when using it consistently. I don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick!" —Hayden Smith
"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant
Get it from Amazon for $5.98.
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
And check out our full Elizavecca hair treatment review for more deets!
Get a bottle from Amazon for $7.60.
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BuzzFeed Shopping writer Emma Lord says: "I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!"
Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC
Get it from Amazon for $6.99 (also available in the pink honey version, and in a two-pack that mixes both!).
www.amazon.com, www.amazon.com
Promising review: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L
Get a pack of 70 from Amazon for $18.90 (available in four other styles).
Promising review: "This product actually works! Very affordable too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton
Get it from Amazon for $9.95 (also available in packs of two or four).
Amazon
Egyptian Magic is the small business that created this wonderful cream!
Promising review: "Just got this yesterday and I am already in love! In Colorado, the air is dry more often than not, and in the winter it can be brutal on my skin. Washed my face and applied this just before bed and it really packs a punch! It does take a few minutes to absorb, but this morning my skin was bright and it had diminished some of the blemishes on my face. I have combination skin, am prone to breakouts and blackheads and even though this feels a little oily when you first put it on, it doesn't feel like it clogs my pores at all. Gives my skin exactly what it needs without feeling sticky or heavy like the Vanicream I was previously using. Love the ingredients, something I can feel good about putting on my skin!" —Amanda S.
Get a 2-ounce jar from Amazon for $18.61 (available in a pack of two).
www.amazon.com, www.amazon.com
This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out.
Promising reviews: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope
"I have very long, wavy hair and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Oual, Olaplex… and it’s just as great, at way better price!" —Amazon user
Get it from Amazon for $7.67 (available in a pack of two).
www.amazon.com, www.amazon.com
Promising review: "I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Get it from Amazon for $3.98 (available in a pack of two).
www.amazon.com, www.amazon.com
Soak your skin in water for 10 minutes before exfoliating for best use. Recommended use is one to two times a week.
Note: It shouldn't be used on your face, but your arms, legs, and the rest of your body are fair game!
Promising review: "Where have these been my entire 41 years on this planet?! Oh that’s right…Asia! I am an exfoliating and moisturizing snob. To the point that my blue collar husband with the roughest hands in the world always comments about how soft my skin is after using these. They leave my skin feeling so soft and satisfied. It’s unbelievable. I can’t wait to see how my skin's texture looks after continued use of these." —n3m0
Get a pack of eight from Amazon for $5.85.
www.amazon.com, www.amazon.com
Promising review: "If I could give this 10 stars, I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year, and no stores close sold it, so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup, and it looks the best it’s ever looked. My pores were smaller in just three days, and my skin was so hydrated. I have combo skin, so my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also, the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $8.45.
www.amazon.com, www.amazon.com
Promising review: "None of the many cleansers I’ve tried throughout my life have worked as incredibly as this one has. I’ve had top recommended brand cleansers that required two washes to thoroughly cleanse it all off. Not with this one. And the scent is wonderful!! I love it even more for that! The size of the bottle is much bigger than I expected and for such a great price!! Highly recommended!" —Carlos
Get it from Amazon for $12+ (available in two sizes).
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See it in action on TikTok.
Promising review: "I have been searching for a sunscreen like this for a long time. I really dislike putting anything heavy on my face and prefer a gel-like consistency. I am a big fan of the Neutrogena Hydro Boost Hyaluronic Acid serum and the texture of this sunscreen feels pretty close to that. I have tried much more expensive 'serum' sunscreens and find this one my favorite and for a much better price point." —JHoch
Get it from Amazon for $14.88.
Promising review: "I honest to God thought setting sprays were a money trap hoax until I bought this. I had used a few random setting sprays in the past, and they never did ANYTHING; my makeup would run down my face as soon as I got in the sun. I bought this before a trip to the beach because I wanted something with SPF I could spray on my pale, sensitive face (and if it happened to also help my makeup stay, even better!). I was BEYOND impressed with how well this setting spray works; my makeup still looked great even after hours of walking around the beach underneath the California sun. It felt very light on my face and dried quickly; it definitely has a strong sunscreen smell, but whatevs, it does the job!! Will be buying this brand again when the bottle runs out, for sure." —Hannah Coyne
Get it from Amazon for $13.97.
To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in four shades).
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Promising review: "Never liked blush until now. I’ve tried so hard to wear blush but it always looked wrong on me, no matter what color or brand. I got a pink color [Glistening Peach] that is so subtle, it's almost imperceptible, but it does something. I can put it on in seconds with no mirror and it will still look good." —Wednesday
Get it from Amazon for $5 (available in seven shades).
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $13.95 (available in three scents and four sizes).
Promising review: "I finally received my new body spray yesterday and was in complete shock at the resemblance to Baccarat Rouge 540. This body spray is so delicious. It is definitely a Baccarat Rouge 540 [alternative]. There were so many reviews that said how much this body spray resembled the very pricey perfume, and they were all correct. I absolutely love Baccarat Rouge 540, but it's so expensive compared to other perfumes like Chanel, so I opt not to purchase it regularly. This body spray is a wonderful substitute for overpriced perfume. Today will be my first day wearing the spray, so hopefully, it has great longevity throughout the day as well. 🤞🏼 Regardless, I would still purchase it again moving forward." —Tina
Get it from Amazon for $25+ (available in two sizes and 10 scents).
Amazon, Emma Lord / BuzzFeed
BuzzFeed Shopping writer Emma Lord says, "I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
Get it from Amazon for $9.99 (available in three scents).
Emma Lord / BuzzFeed
BuzzFeed writer Emma Lord swears by this mascara: "Hello, that is my face above because I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time."
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99 (available in black or brown and in a three-pack).
www.amazon.com, www.amazon.com
Promising review: "Amazing skincare cleanser. I have dry skin and this is probably the best cleanser I've had in my fight against acne. I would definitely recommend this product since it’s so hydrating and makes your face feel fresh!" —Neil
Get it from Amazon for $13.93+ (available in three sizes and a refill).
www.amazon.com, www.amazon.com
When incorporating retinol into your routine, it's best to start slow (i.e. don't start off using this every day!) and gradually increase the frequency as your skin adjusts. Be sure to follow up with a moisturizer, and if using during the day, always apply sunscreen to protect your skin from UV exposure. Your skin will thank you!
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
Get it from Amazon for $18.68.
Promising review: "I would use hairspray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m glad I did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby
Get it from Amazon for $9.97 (available in five shades and various packs).
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $10.97 (available in three sizes).
Amazon, www.amazon.com
Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long-lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer
Get it from Amazon for $8.97 (available in 14 shades).
www.amazon.com, www.amazon.com
It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable.
Promising review: "This stuff is magic! I purchased this product on a recommendation from a BuzzFeed list, and was not disappointed! I have not been sleeping well due to stress, and the first day I used it, my coworkers commented how well rested I looked! I told them about it and all of them ordered one for themselves. Very impressed!" —Saminyah Marcelin
Get it from Amazon for $9.99 (available in three styles and packs of two or three).
www.amazon.com, www.amazon.com
Check out this TikTok of the Revlon in action!
The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them.
Promising review: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa
Get the 2.0 model from Amazon for $29.99 (available in eight styles, including an older model).
www.amazon.com, www.amazon.com
Check out this TikTok of the Denman brush in action!
Promising review: "I have 3a/b curly hair and kept hearing all the praises on the Denman brush, so I decided to try it out. This brush is 100% worth it! I can't believe I waited so long to get one. On my lazy days, I can wet my hair and use this brush, only separating out the very top of my hair, and end up with gorgeous curls and clumps. When I want to really do my hair, I'll section everything and just use the brush, using the handle as a means to wrap the hair around it, and my curls are poppin'! So defined and no frizz because I'm not wrapping my hair around my fingers. I love this and highly recommend you get one even if you're not a curly top." —Lady J
Get it from Amazon for $21.95+ (available in six styles).
Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront!
Promising reviews: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer
"I have had the actual YSL fragrance in 2022 and have not had a bottle since then. I just ordered this and got it today and must say this is a really great [alternative]. I smelled it and got instantly reminded of the bottle I had. It smells almost identical. I love the powdery and floral notes mixed with hints of vanilla." —Dean
Get it from Amazon for $29+ (available in two sizes).
www.amazon.com, www.amazon.com
This is not a substitute for actually scrubbing your face, but it's amazing for when you are just too tired to do all that and don't want to get your hands wet.
Promising review: "The product is a great alternative to Tower 28, any HCl spray will have a bleach-like smell, but it fades right away. I spray it right after washing my face in preparation for my nighttime routine and after workouts. Just be careful when using it with skin and makeup products as if it’s not completely dry it will deactivate their properties. I use a fan to dry it out and it doesn’t take long. Also, the atomizer mists more than it spritzes so you get nice even coverage. I usually use 3–5 sprays to cover my face. Haven’t had any new breakouts since using it!" —Sophie
Get it from Amazon for $17.46.
Amazon
Kitsch is an LA-based, self-financed, woman-owned business established in 2010 that specializes in hair accessories.
Promising review: "I feel like a pro. I've been paying $50+ for spa dermaplane, and by buying these (which are really well made), I can do it myself much more regularly. I did useface oil beforehand to prepare my skin. Since I've had dermaplane done before, I knew to pull the skin taut and use short strokes. Advantage of dermaplane: peach fuzz is gone, makeup goes on smoother, and serums can penetrate better." —seebee
Get a set of 12 from Amazon for$7.18 (available in five colors and a set of six).
www.amazon.com, Amazon
Peach & Lilyis a small biz skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to Restore NYC since 2016.
Check out a TikTok of the acne spot dots in action.
Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly, so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time, I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, it only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson
Get a pack of 30 from Amazon for $4.88 (available in a set of 60).
Bio-Oil/Instagram, www.amazon.com
BuzzFeeder Emma Lord says, "FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years-old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Get the travel size (2 ounces) version from Amazon for $11.12 — reviewers say a little goes a long way, so this size should last you a while! You can also get the full-size (6.7 ounces) one for $23.29.
Promising review: "This is my go-to product to save me money so I don't have to go to the salon every month. Buys me a couple of months in between professional coloring. This is really easy to apply and I never have a problem matching whatever shade the salon uses on my hair." —Amanda Scott
Get it from Amazon for $6.52 (available in 13 colors).
Sillage refers to the trail of scent that lingers in the air after someone wearing perfume passes by.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.78 (available in two styles).
www.amazon.com, Amazon
Promising review: "After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
Promising review: "I have always suffered from bad odor on my underarms since I have very delicate skin, so I can't use strongly scented deodorants. I'm always trying out cream deodorant or gels, but it either irritates my skin, or it doesn't stop my bad odor. THIS IS THE BEST INVENTION EVER. I LOVE IT! I can't believe that something finally works! My armpits don't smell bad. I can finally move my arms freely. The scent is wonderful; I love the smell, and it's not harsh on my skin. Even after a long day, my underarms are still smelling like coconut." —Vicky Reyes
Get it from Amazon for $8.99 (also available in a pack of two or four).
Reviews have been edited for length and/or clarity.
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