Ben Hickey for BuzzFeed News

This is an excerpt from Please Like Me, BuzzFeed News’ newsletter about how influencers are battling for your attention. You can sign up here.

As a creature of the internet, nothing soothes me quite like settling into a bizarre little online corner and making myself an expert in something so obscure that it’s embarrassing to talk about offline. Some recent favorites have been ASMR YouTuber drama, vintage creepypasta, and Reddit discourse about the TV show Nathan for You. Tripping (metaphorically) down a rabbit hole is a great way to escape the monotony of the discourse and the pressures of mainstream social media. Rabbit holes can also just be fun and educational places to immerse yourself.