Kahoot!, a digital learning platform, has set up its Asia-Pacific (APAC) hub in Singapore.

The new office aims to support the company’s growth in the region, responding to increased demand for interactive learning tools in educational and corporate environments.

Kahoot! shared its APAC strategic roadmap and showcased its platform’s applications in various settings, during the event in Singapore on July 1, 2025.

Ahteram Uddin, Vice President Commercial, APAC at Kahoot!, said that Singapore’s focus on lifelong learning and digital transformation makes it an ideal location for the hub.

He mentioned opportunities to align with local initiatives like SkillsFuture.

This will help expand Kahoot!’s presence in the region.

.source-ref{font-size:0.85em;color:#666;display:block;margin-top:1em;}a.ask-tia-citation-link:hover{color:#11628d !important;background:#e9f6f5 !important;border-color:#11628d !important;text-decoration:none !important;}@media only screen and (min-width:768px){a.ask-tia-citation-link{font-size:11px !important;}}

🔗 Source: Kahoot!

🧠 Food for thought

1️⃣ Asia’s e-learning market surging amid rapid digital transformation

Kahoot!’s expansion into Singapore reflects the dramatic growth of the broader Asia Pacific e-learning landscape, which is projected to grow from $83.75 billion in 2024 to $219.87 billion by 2033 at a CAGR of 11.32% 1.

This growth is particularly significant in regions experiencing demographic pressures, such as India’s youthful demographic (53% under age 29), which is driving its $2 billion e-learning market 2, 3.

The pandemic accelerated this trend, as demonstrated by Kahoot!’s expanded reach to over 25 million active users globally and 12 billion participants since its launch 4.

Singapore’s advanced digital infrastructure and government-led initiatives like the “Transforming Education through Technology” Masterplan 2030 make it an ideal hub for EdTech companies targeting Asian markets 5.

The region’s rapid smartphone adoption is particularly crucial for expanding educational access, helping bridge the digital divide that has historically limited e-learning growth in developing countries.

2️⃣ Corporate learning emerges as major EdTech growth driver

While Kahoot! began as an educational tool for classrooms, its expansion in Singapore highlights the growing importance of corporate learning in the EdTech ecosystem.

The platform now offers premium services starting from $160 annually for businesses, with larger organizations paying for enterprise packages, demonstrating the commercial viability of EdTech beyond traditional education settings 4.

This shift aligns with broader industry trends, as companies increasingly seek digital tools for employee training and engagement, particularly in emerging fields like AI and data science 1.

Fortune 500 companies are widely adopting platforms like Kahoot! for training and employee engagement, proving that game-based learning has applications far beyond K-12 education 6.

The corporate e-learning segment is growing particularly fast in Southeast Asia, where Singapore serves as a regional business hub with high digital literacy rates and strong demand for continuous professional development.

3️⃣ AI integration transforming educational engagement and personalization

Kahoot!’s recent introduction of AI-powered features like question generators and smart note scanning reflects a significant industry-wide trend toward more personalized learning experiences 4.

This AI integration addresses a critical challenge in online education: creating engaging, customized content efficiently—a particular concern raised by teacher Sabina Mammadova, who highlighted how AI features help “quickly create engaging content” while saving preparation time.

The integration of AI in educational platforms is projected to be a key driver of the global EdTech market’s growth to $773.06 billion by 2033 7.

Research indicates that personalized learning approaches enabled by AI can significantly improve educational outcomes by adapting to individual learning styles and paces, addressing one of the traditional limitations of conventional educational models 1.

For platforms like Kahoot!, AI capabilities may prove crucial in differentiating their offering in an increasingly competitive market that includes numerous alternatives targeting similar engagement needs.

……