BATU PAHAT, April 30 — It’s the squiggly eyes and the rotund tentacles that catch your attention first.

No, this isn’t another kaiju movie or a scene from the cephalopod section at the seafood market. Rather, it’s an adorable cartoon octopus that happens to be the mascot of Takonoroom, a brand new artisanal gelato maker based in Batu Pahat, Johor.