China's fast-moving consumer goods market has shown early signs of stabilising in the first three quarters, with smaller cities and rapidly evolving distribution channels being main engines, said research from Bain & Company and Worldpanel.

Total FMCG spending rose 1.3 percent in the first nine months, supported by a 3.8 percent increase in sales volume even as average selling prices fell 2.4 percent, which narrowed from that of last year, polled firms said in the newly released China Shopper Report 2025.