When Indonesia’s coordinating minister of maritime and investment affairs Luhut Pandjaitan met the world’s wealthiest man Elon Musk in Texas last week, something sweet was offered on the table that eventually captured the whole nation’s attention.

Instead of tax incentives or the government’s guarantee of easy land procurement, the 74-year-old former general presented the co-founder of Tesla with a pack of Indonesia’s beloved coffee candy Kopiko.