Elton John‘s latest project has a powerful mission behind it.

The “Tiny Dancer” singer, 72, teamed up with jewelry brand Thief and Heist for the newest iteration of its signature tag bracelet.

The collaboration features the company’s classic nylon band and sterling silver clasp, now offered in a rainbow of different colors in honor of Pride Month and the 50 year anniversary of the Stonewall uprising. As an effort to give back to the LGBTQ+ community, 20 percent of all sales made from the $125 bracelets will benefit the Elton John AIDS Foundation, which John established in 1992.