KUALA LUMPUR: Food and beverage company Empire Premium Food Bhd aims to achieve three to five per cent increase of same store growth (SSG) every year, with the benchmark set as a key performance indicator (KPI) for outlet managers.

The chief executive officer of the Empire Sushi brand operator Nicole Lim said the KPI is set for outlets that have been in operation for more than 12 months, enabling the performance to be measured on comparable basis.

She said the target is achievable as the company has consistently met its targeted growth over the past three years with the support of customer spending on its affordable products.

"Empire Sushi is for everyone and everyone can afford it, and our sales are very steady as our average price per item is at RM2.50. 

"This is because we do not set a minimum spend requirement to purchase our products. Customers can purchase individual pieces, offering them freedom (flexibility)," she told reporters after the company’s listing ceremony here today.

Empire Premium Food made its debut on the Main Market of Bursa Malaysia at RM1.10 for a premium of 40 sen or 57.1 per cent over its initial public offering price of 70 sen, with 26.4 million shares traded.