Epic Games, the multibillion dollar software giant that owns Fortnite, a global gaming phenomenon, revealed plans to launch its own app store on Apple devices in the wake of new, hard-fought European Union regulations. These new rules forced Apple to relax its grip on its fiercely-protected App Store ecosystem. Epic will take advantage of the change and launch its own Epic Games Store (EGS) for iPhones. That may sound like a win, but whether or not this ultimately benefits the many Mom-and-Pop scale app store developers who sell apps for Apple devices is totally unclear.