Eric Kwok concerns about the fate of XiX

Eric Kwok concerns about the fate of XiX

Yahoo Lifestyle - Celebrity·2025-07-29 12:01

29 Jul - Amid reports that XiX's new song could be their last with Universal Music, Eric Kwok recently expressed hope that the group will find success with the song.

As reported on Mingpao, the composer, who appeared at the launching event of the group's new song, "You Don't Understand", said that he would rather not see the group disband due to lack of material, though admitted that it is incredibly expensive to support a girl group.

"Hong Kong's market is small, with many girl groups and fierce competition. So, every time we produce a new song, we're very cautious. The four members are still in school, so they don't have much time for work. Universal has also mentioned needing to cut costs," he said.

Eric said that XiX management operates more like an independent team, consisting of just him, his wife and another co-worker.

Eric wants success for XiX

"Supporting rookies for the first few years is guaranteed to lose money, especially with a girl group. I don't know exactly how much we lose, and handling money is what I fear most. The company said we have to make profits as soon as possible, because so much money was spent on music videos and promotion. So, I have to save wherever I can," he added.

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When asked if Universal sets any concrete benchmarks for XiX, he said they never actually stated specific targets, adding, "They only said that if there's no breakthrough this time, we have to be psychologically prepared."

As for the group, XiX said that they are not worried about this being their fourth and last song, and that they will treat every performance like it is the last one.

'You Don't Understand' is the group's fourth song

(Photo Source: XiX IG)

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