Esther Wojcicki has one simple acronym that guides her parenting secrets: TRICK.

In her book How to Raise Successful People: Simple Lessons for Radical Results, the journalist and educator opens up about how she raised three successful children — Susan Wojcicki, CEO of YouTube; Janet Wojcicki, a professor of pediatrics; and Anne Wojcicki, co-founder and CEO of 23andMe — by leveraging the technique.