Today, it’s rarer to see hordes of shoppers mob city streets to buy a limited edition drop from any streetwear label. Drops are usually more organized thanks to raffles or scheduled online releases. The scarcity factor has also diminished as more brands vie to be sold in department stores or other retailers outside of their own. Today, it feels that many streetwear brands follow the same playbook. Design a seasonal collection, slot an online release date, hold physical pop-ups to promote the collection, and then continue selling items via stockists or other retail partners.