Business Enquiries: https://www.business.thebluecats.com.sg/The Blue Cats' Instagram: https://www.instagram.com/singaporethebluecats/ --------In Singapore, shoppers have become desensitised to frequent double-digit online sales such as 1.1, 2.2, 3.3 and 11.11, which used to feel special and encourage overspending. Because these promotions now happen almost every month, they no longer feel as attractive. Annual events, on the other hand, stand out more, so people tend to look forward to once-a-year sales instead of yet another double-digit date.Black Friday is a major annual shopping event that takes place on the Friday after Thanksgiving in the United States. It marks the start of the Christmas shopping season, and the term “Black Friday” comes from retailers’ accounts moving “into the black”, meaning they finally turn a profit for the year. Before online shopping became common, Black Friday was known for chaotic scenes in physical stores, with crowds rushing in for discounts, sometimes leading to injuries. One extreme example mentioned is a 2008 case where a Walmart employee in New York was trampled to death when shoppers surged into the store.In Singapore, many retailers and e-commerce platforms focus strongly on Black Friday. Shopee’s Black Friday sale starts on 24 November at 8pm, offering 25% off vouchers with a minimum spend of $40 for Shopee VIP users, guaranteed next-day delivery, and discounts of up to 70% on selected items. Amazon’s Black Friday period starts on 20 November, with up to 50% off thousands of products, plus an extra $15 promo credit for every $220 spent on an Amazon eGift card. At the time of the information given, Lazada’s specific Black Friday deals had not yet been publicly announced, but it was projected to start around 27 November. Beyond online platforms, various brands and physical retailers in Singapore also roll out Black Friday promotions. CHARLES & KEITH offers up to 50% off selected items, sports brands like Nike and Adidas run discounts in their online stores, Samsung provides Black Friday deals including on its phones, and department stores such as Metro participate with their own promotions. Overall, many places run Black Friday offers, while some luxury brands maintain premium pricing without discounting. As a result, anyone who missed buying Christmas gifts during 11.11 can still find extensive deals during Black Friday, which in many cases involves more participating retailers than the double-digit sales.