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Tiger Beer, the world-acclaimed Asian lager, is celebrating its incredible journey against the odds through engaging activities to inspire fans to be courageous and pursue their passions.

The Tiger Den welcomes fans with an immersive experience at Pavilion Bukit Jalil from 15 June to 9 July.

The immersive experience encapsulates Tiger’s unique history and journey throughout the years in specially curated rooms.

What is there to see and do at the Tiger Den?

There are 6 specially curated rooms in the Tiger Den: Heritage Street, Tiger Brewery, AR-Ffiti Street, Hype Street, Crystal Cold Room, and Tiger Bar.

Guests are given a small Tiger Den booklet to collect unique stamps in each room as part of the immersive experience. With enough stamps, you get to redeem more drinks to enjoy at the event.

On Heritage Street, you’ll get to wander along the old-time shops and explore the history of Tiger Beer. It’s a walk down memory lane as you might recognize the classic Tiger Beer drink glasses and some of the old logo designs.

On Heritage Street, guests get to explore the history of Tiger Beer. Image: Adeline Leong/TRP

Once in the Tiger Brewery, you’ll learn how the drink is brewed through a simple AR game.

The AR experience continues in the AR-Ffiti Street where local artists showcased their works. By scanning the QR codes provided, you can bring your favourite artwork to life.

Over at Hype Street, you can deck yourself out in street fashion with limited edition Tiger Beer shoes crafted by sneaker artist and customizer, Edmond Looi, and PMC t-shirts.

Tiger Beer X PMC T-Shirt

Skateboard designs at Hype Street

If you’ve completed the tasks and collected the stamps in Zone 1 to 4 (Heritage Street, Tiger Brewery, AR-Ffiti Street, Hype Street), you can redeem a customized Tiger Beer bottle at Hype Street.

When that’s all done, it’s time to sit back and enjoy the ultimate bold brew with friends at the Tiger Bar.

*Tiger Beer advocates responsible consumption and we urge you to #DrinkResponsibly. Do not drink and drive. For non-Muslims aged 21 and above only.

Win a trip for 2 to Singapore!

You also stand a chance to win a trip for 2 to Singapore worth RM30k. All you have to do is:

Record an IG Reel of your Tiger Den experience, showcasing the different zones and activities explored.

Use #TigerBeerMY #TigerDen and tag @tigerbeermy

Each entry will be considered as a single submission. Winners will be announced on 14 July.

READ MORE: Discover The Immersive Tiger Den Experience At Pavilion Bukit Jalil

The Tiger Den

FREE ENTRY

Venue: Pavilion Bukit Jalil, Level 2, Lot 2.90.00 (Pink Zone) – Next to Tsutaya

Date: 15 June to 9 July 2023

Time: Wed-Thurs: 12pm-10pmFri-Sun: 11am-12am

Register here: https://tiger2023.tigerbeer.com/tiger-den/

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