Exploring the impact of purpose on brand growth in South-East Asia
The Star Online - News·2024-04-26 11:01
Survey shows that ESG has become a top-three key purchasing criterion for over half of consumers across the globe
JUST how vital is a brand’s purpose to consumers?
Environmental, social and corporate governance (ESG) concern is no longer a demand from a niche minority; it has become a top-three key purchasing criterion for more than half of consumers globally, according to our recent survey of nearly 200,000 consumers in four countries and nine consumer categories.
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