(Reuters) - U.S. videogame retailer GameStop said on Tuesday it would include bitcoin as a treasury reserve asset to diversify its corporate holdings, betting on the world's biggest cryptocurrency to help turnaround its struggling primary business.

U.S. President Donald Trump had signed an executive order earlier this month to establish a strategic bitcoin reserve using tokens already owned by the government.

Strategy, the biggest corporate holder of bitcoin, had also emphasized its commitment to the cryptocurrency space with a rebrand in February.