SEOUL, Oct 15 — BTS proved once again that their global star power extends far beyond the stage, generating an estimated 56 billion won in earned media value (EMV) during the 2026 Spring/Summer fashion weeks.

As reported by Chosun Biz, the group made a high-impact appearance across major fashion capitals — New York, Milan and Paris — throughout September and October, with RM, Jin, Jimin, V and Jungkook attending shows for luxury houses they represent as global ambassadors.