As a father of two running his own business, Mr Chung Zhi Kai started looking for tuition classes a year ago for his children, as he is too busy to guide them through their school work himself.

But his experience in navigating the tuition industry to look for the right classes turned out to be surprisingly unpleasant. For example, he encountered a tuition centre whose representatives tried to use, in his own words, “scare tactics” to convince him to enrol his children, now aged eight and six.