Back in September 2019, Louis Vuitton announced its partnership with Riot Games, the publisher of popular fantasy title League of Legends. What followed was unprecedented for both the luxury fashion and gaming brands: True Damage character skins and a small real-life collection designed by Nicolas Ghesquière, as well as a monogrammed carrying trunk to hold the Summoner's Cup trophy. While this isn't Vuitton's first foray into the world of video gaming — the luxury brand has got Final Fantasy's Lightning to be one of the faces of its SS15 womenswear campaign — the unexpected collaboration meant one thing: that esports is becoming serious business.