Ferrari has postponed the launch of its second fully electric vehicle (EV) from 2026 to at least 2028, according to sources familiar with the situation.

The delay is attributed to limited demand for high-performance luxury electric cars.

The Italian automaker plans to introduce its first EV in a multi-stage process beginning in October 2025, with customer deliveries expected in October 2026.

The development of the second EV has been delayed twice, primarily due to insufficient market interest.

One source noted that the delay will give Ferrari more time to enhance its in-house technology for the second model. Internally, this vehicle is considered crucial for the company’s electric strategy.

The first model is viewed as a symbolic milestone with expected low production volumes.

Ferrari declined to comment on these reports. Although the company has outlined long-term plans for electric vehicles, it has not provided details beyond its initial model.

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🔗 Source: Reuters

🧠 Food for thought

1️⃣ Luxury performance brands face unique EV transition challenges

Ferrari’s delay of its second electric vehicle reflects a broader pattern across high-performance luxury automakers who are recalibrating their EV timelines.

This strategic adjustment isn’t unique to Ferrari. Lamborghini postponed its first electric model from 2028 to 2029, Porsche scaled back EV plans amid soft sales of its electric Macan and Taycan models, and Maserati canceled plans for an electric MC20 sports car1.

These delays stand in contrast to the broader luxury EV market, which is projected to grow from $202.3 billion in 2025 to $1.04 trillion by 2034, achieving a 20% CAGR2.

The performance luxury segment faces specific technical hurdles. Batteries remain too heavy for sustained high-performance driving and lack the power-to-weight ratio of combustion engines1.

Perhaps most critically for brands like Ferrari, the absence of the signature engine sound removes a key emotional selling point that traditionally attracts wealthy buyers to these vehicles1.

2️⃣ Divergent approaches to luxury electrification emerging

While traditional performance brands retreat from aggressive EV timelines, new competitors are rapidly advancing into the luxury electric space.

BYD launched its Yangwang U7 super sedan with four electric motors producing nearly 1,300 horsepower and a 135.5 kWh battery offering nearly 450 miles of range—directly challenging the performance metrics that established luxury brands have struggled to achieve in electric form3.

This contrast highlights an emerging bifurcation in luxury electrification strategies: established brands taking a cautious, heritage-preserving approach while newer entrants aggressively push technological boundaries.

Ferrari’s cautious strategy reflects the company’s historical approach to exclusivity, maintaining annual production around 10,000 cars to balance demand and exclusivity4.

For Ferrari, the first EV launching in 2026 is viewed internally as more of a “symbolic milestone,” while the delayed second EV is considered the potential “game changer” for its electric strategy1.

3️⃣ Market reality forcing automakers to adapt electrification timelines

Ferrari’s delay represents a broader recalibration happening across the automotive industry as companies adjust to actual market demand rather than optimistic projections.

The initial “EV euphoria” has given way to more measured expectations, with major manufacturers like Ford and GM shifting toward mixed offerings of combustion, hybrid, and electric vehicles in response to market realities5.

US EV sales reached a record 1.2 million units last year, but this represented just 7.6% of the overall market—far below earlier projections that drove aggressive EV timelines5.

For Ferrari specifically, the company is following the same pattern it used with hybrid technology, introducing its first hybrid (the SF90 Stradale) in 2019 as a bridge between traditional combustion engines and future electric models6.

This measured approach aligns with Ferrari’s historical business model of maintaining high profit margins (EBITDA margins of approximately 25% compared to the industry average of 8%) by carefully managing production volume and price positioning7.

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