OK, hands up: ever searched for a new lipstick or foundation and thought, “Gosh wouldn’t it be AH-MAZ-ING to see someone with the same skin tone as me wearing it?”

Yep, you’re not alone. While lots of beauty brands are becoming more diverse with their shade ranges, our favourite beauty platform Pinterest has now made the search for skin-tone-matching inspiration a doddle thanks to its inclusive new feature that’s recently become available for UK users.