Fireball Maker Sued Over Bottles That Don’t Contain Whisky

Fireball Maker Sued Over Bottles That Don’t Contain Whisky

The New York Times-US·2023-01-27 06:01

The maker of Fireball Cinnamon Whisky has been sued for fraud for selling a beverage that, at a glance, looks like the spicy Fireball spirit famed for its ubiquity at college parties, but which doesn’t actually contain much of a key ingredient: whisky.

The malt beverage in dispute, called “Fireball Cinnamon,” has a lower alcohol content than its whisky-based cousin and can be sold at grocery stores and gas stations across the country. It comes in multiple sizes.

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